Jeffrey Lim Tau Hoong (born February 5, 1981 in Terengganu) is a Malaysian investor, entrepreneur, Lecturer, Councillor andphilanthropist. He is the CEO and founder of The Now Group, which involve in property, ICT & Investment. One -time winner of the JCI – Creative Young Entrepreneur Award and two time awardee of TOYM as Top 30 Most Outstanding Young Malaysia Award. He was honored as a Young Global Leader by the World Economic Forum, Geneva in 2015.
Jeffrey attended Foon Yew Highschool, Johor Bahru. He obtained a degree in IT and Telecommunication from University of Adelaide. He was awarded semifinalist for ‘Entrepreneur Australia 2004’ and was invited to Silicon Valley to participate in ‘World Entrepreneur 2005’ during his studies in Australia.
Upon his return from Australia, he started Intellectual Avenue Sdn Bhd, a company which focuses on mobile content and application. Iavenue was one of the pioneer companies to be awarded ‘MSC Status’ (www.msc.com.my) in northern region of Malaysia. He has also won the top 10 most creative young entrepreneur of Malaysia in JCI Creative Young Entrepreneur Award by JCI in partnership with Flanders District of Creativity (FDC) 2009